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Coming 2026: The Player One XR World
A connected, commutable, gamified and immersive world filled with the biggest names in Sport, Entertainment and Consumer Brands, beginning with the world's biggest sport: Soccer
In 2D and Incredible 3D
Sport
Entertainment
Brands
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Photorealistic Spaces
We map the Stadiums, Arenas and Venues, Training Campuses, Museums, Fan Zones and Stores of the biggest names in sport in stunning photorealism and build Rights Holder themed and branded Utopias around them, where fans can explore, congregate, socialise and enjoy incredible themed gaming, events, experiences, content, fan participation and more.
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Making Dreams Come True
For the fans who would love to visit your Stadium, or other properties, but for whom economics and geography make it impossible. For those who dream of meeting and engaging with their heroes. For the fan desperate to attend a live sporting event or a concert by their favourite star but fears it will never be possible. Player One's photorealistic, interactive, gamified, immersive experiences bring Rights Holders and Fans closer together, delivering unforgettable moments and making dreams come true.
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Incredible Immersive Experiences
Gamified Virtual Stadium Tours led by photorealistic AI-powered avatars of stars and legends; Rights Holder themed Events and Experiences; Fan Zones which mimic and elevate the real world Fan Zone experience and deliver incredible matchday and non-matchday events and experiences; Interactive Mini-games, Interactive Live Sport and Concerts, where it looks, feels and sound as if you were there, and a whole lot more.
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Unrivalled Fan Participation
Allow your fans to feel included, heard, valued and rewarded with meaningful and rewarding fan participation, whether it's Q&As or 'Ask Me Anythings', Contest and Competitions, Mini Games, Watch Parties, Votes, Polls, Suggestion Boxes, Ideation Missions or more, Player One gives you the opportunity to enable your fans to engage, interact, participate on a daily basis, and rewards them with access, merchandise, collectibles and more, blending the functionality of Web 3.0 mechanics with the ease and fan safety of Web 2.0. No crypto, no risk, nothing but real value.
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Exclusive, Engaging Content
Player One's technology allows you to deliver, gamifiy and even monetise your content. Sport and Entertainment are a breeding ground for incredible content, and you're also sitting on a treasure trove of archive content, quite possible just gathering dust. We enable you to deliver that in ways which drive participation and interaction, in ways which can be rewarding and in ways which both deepen the relationship you have with your fans and unlock them.
Rights Holder Themed Gaming*
Branded and themed gaming, all around your Utopia. From gamified, immersive Virtual Stadium Tours, to mini-games, trivia games, arcade style games, challenges, quests and career mode games. The Player One XR World offers a plethora of opportunities to engage and reward your audience, whatever their age. And as the platform evolves, open world games can bring non-fans to your space, with your Utopia on chapter of the full game storyline.
*Games will evolve with the platform. Not all games will be available from launch.
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UGC*
Truly unlock your global fanbase by unlocking their views, their ideas and their creativity. Create superfans and fan influencers with Patreon-style streaming, enabling them to stream their own content, host watch parties and more. Allow them to create their own digital merchandise, build their own spaces, develop their own games, host their own groups and deliver their own events, content and more.
*UGC/Developer Capabilities will evolve with the platform. Not all possibilities will be available from launch.
Interactive Live Virtual Sporting Events
Allow your fans to attend live sporting events from anywhere in the world, as if they're actually there, in 2D and, for the most incredible, immersive experience, in stunning 3D.
Give them the best seats in the house in the main stand of your photorealistic stadium, with the look and feel of actually being there, and with the acoustics of the venue mapped and delivered with ground-breaking immersive audio, so that fans can experience the unique sound of your stadium and the unique noise and atmosphere your fans generate, as if they were actually there next to the fans in attendance.
Or tee-off on each hole with an immersive 3D experience to make it feel like the fans are on the tee with the stars.
Whatever your sport, the Player One XR World can bring all of your fans close to the action, and give them an experience which is as close to being there live as possible.
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Interactive Live Virtual Concerts
We see virtual concerts on other gaming/metaverse-type platforms and they do crazy numbers. 47 Million attendees and somewhere in the region of $50 Million in digital merchandise revenue for 5 broadcasts of a 9-minute long, pre-recorded, video-game stylised performance by Travis Scott, for example. But these are really only for kids and the magic of gig-going is in the energy and unpredictability of a live performance.
The Player One XR World delivers live, interactive and photorealistic concerts which look, feel and sound like they're being performed in a stadium or other venue but, in reality, the artist is performing before a green screen in a studio around the corner from their home.
We enable ALL fans everywhere to experience the thrill of a stadium concert, not just the 2-3% for whom accessibility, geography and economics aren't an issue, and we remove the ticket scarcity challenge, whilst at the same time making gigs and tours so much easier, less logistically challenging, less time consuming and exhausting, more cost effective and environmentally friendly to deliver.
And we do all of this whilst make it look, feel and sound, thanks to ground-breaking immersive audio technology, like fans are at a real stadium concert AND enable artist and fan interaction too!
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Merchandise & Ticketing
Player One will map your official merchandise store in photorealism and bring it to life in your Utopia. If you don't have one, or you'd like a better version, we'll create an incredible, bespoke store.
Within your store we can sell digital copies of all your real world merch and can create bespoke products too, for your fans to earn, win and, of course, buy for their avatars. And, if your retail partnerships allow, we can allow fans to order your physical products for at home delivery.
Ticketing is a no-brainer. Your audience is going to be in your Utopia buying tickets for virtual events and experiences, so why not sell real world tickets in your store too?
Even better? We can enhance your fan experience through ticketing, increase your revenue and allow you to control the secondary market. Your tickets become stunning, rare, collectibles, with added perks for your fans. Selling them on our safe, secure, firewalled and no-crypto blockchain keeps the resale market in-house, meaning you get a share of the resale value which you currently miss out on entirely and you know exactly who is attending your event at all times. And if fans sell their collectible tickets to other fans, safely and securely and in fiat currency, you receive a commission on every sale and resale in perpetuity. Your fans will benefit from this via all the tickets for the virtual events and experiences we deliver for you in the XR World anyway, so why not take that experience and those benefits into the real world too?
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Unrivalled Sponsorship Opportunities
The Player One XR World provides Sponsor and Partners activation opportunities the real world simply can't. We enable brands to meaningfully engage with the audience, to interact with them, to monetise them and to understand them through incredible consumer and behavioural data.
We can bring brands, and their products, to life. Whether it's product placement in a virtual stadium; a ride-app car transporting fans to an event; a dealership next to the stadium, where fans can interact with and try out the cars and the sales people are AI-powered avatars of football stars; a virtual restaurant where Fans can 'eat'; or a virtual technology store where Fans can buy digital cell phones for their avatar AND order the real product, for at home-delivery.
And your Utopia offers a whole new world of Sponsorship and Advertising Assets too. Sponsorship of sections and assets within your virtual properties, virtual LED perimeter boards, bigs screens and more, virtual billboards, sponsorship of events, activations, games, even tickets. There's no limit to what can be sponsored or used for advertising. And for all your sponsors and partners, we can provide unparalleled insight, with consumer data and behavioural data allowing you and them to truly understand who your fans are, what they like, how they think and act, and where they spend their time and their money.
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Cross-Pollinate, Collaborate,
Create New Fans
Some sports teams have launched standalone 'metaverse' products. That's crazy. They're only ever going to engage their own fans.
A connected, commutable world allows you to engage and monetise fans from different teams, sports and verticals, to expand your brand and to create new fans, through unrivalled cross-pollination and collaboration opportunities.
From ad-hoc monetisation of fans, visiting your Utopia out of curiosity to joint events, activations, games and products, there are near limitless opportunities to unlock not only your own global fanbase but those of other teams, sports, artists and brands.
Sustainable, New and Always On Revenue
Player One's ultimate mission is to help make sport, in particular, and entertainment commercially sustainable first, and then enable it to thrive.
To that end, our XR World provides dozens of brand new, sustainable and 24/7 revenue streams and makes them available to all of your fans, everywhere, all the time.
Virtual Tours, Events, Experiences, In-Game Items, Avatar Skins, Digital and Physical Merchandise, Ticketing, Content, Collectibles, Fractional Ownership, UGC, Interactive Live Sport, Virtual Concerts, Tokens, Subscriptions, Gift Cards, Sponsorship and Advertising are just some of the channels we provide, and we will continue to ideate and identify new opportunities for you.
All in all, the Player One XR World will generate a substantial amount of brand new, sustainable revenue for your business.
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Unparalleled Data
Sport has never been great at understanding the value of Data, but that's beginning to change in recent years, certainly on the field of play. But it's just as valuable off the field. Knowing who your audience truly is the key to making the right business decisions, to creating the right products, content and stories, to getting your pricing strategy right, to adding value to sponsors and partners and enticing new brands to work with you. Getting all of this right, in conjunction with multiple new revenue streams, can give you the commercial success which enables success on the field. The same holds true for the world of entertainment and for consumer brands. Understanding what your audience thinks, feels and says, how they act, behave and spend, enables you to make the best fan engagement, product and business decisions.
The Player One XR World gives you incredible, deep insight into who your fans truly are. We furnish you with rich user, behavioural and consumer data that allow you to create the perfect picture of your fanbase. And we can connect it to all your digital and commercial touchpoints to give you the deepest insight possible.
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We bring your XR World Utopia on site, into your stadium or other properties, through FanPort, a multi-person AR immersive experience, where a version of your Utopia is projected around the space and fans take part in Rights Holder themed interactive games, quests and challenges with Magic Leap AR glasses. Your FanPort Utopia experience connects to your XR World Utopia, ensuring the fan experience is both connected and rewarding across the virtual and real world. FanPort can also be used to create and deliver bespoke Rights Holder and Sponsor/Partner immersive experiences and activations.
Augmented Reality Mobile Gaming
Player One also delivers super fun, engaging and rewarding Augmented Reality Mobile Gaming for Rights Holders, beginning with the forthcoming P1 Soccer, a player hunt AR game with fantasy football elements, fan vs fan contests and global league seasons with real world prizes, featuring the biggest teams and players in the game. P1 Soccer isn't just mobile - it's connected to the XR World, with key players found only in the virtual world, certain contests occuring in your Utopia, and Fan profiles and wallets connected across both platforms for a seamless, joined up experience. Versions of P1 Soccer, tailored for other sports, will follow as more sports are onboarded into the Player One XR World.
Player One can create AR mobile games for entire sports, for leagues or for individual teams, rights holders, artists and brands, to engage and reward global fanbases and create new fans.
StadiumPlus*
StadiumPlus uses immersive technologies to elevate your matchday/event experience, both in stadium and at home.
Fans in stadium can enjoy an interactive, AR live match/event experience, with live data, stats, real-time updates and dynamic league tables/leaderboards, player bios and stats, at seat ordering of F&B and merchandise and more. Even better? Your fans who have AR glasses at home can enjoy a similar experience whilst watching on TV.
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Additional Products
The Player One XR World truly is an Extended Reality, because this isn't just a virtual world housed within a device or a VR headset. It's not just 2D and 3D. It connects to the real world through immersive experiences and AR gamification.
FanPort*
*FanPort and StadiumPlus are IP and TM of Draw & Code Ltd, principal developer and shareholder in Player One, and are available to Player One under license.
