Nothing beats being at a live concert but so few of us ever get to experience seeing our heroes.  Live Nation sold 151MN tickets in 2024, TicketMaster sold 637MN.  Taylor Swift sold 10.1MN tickets across 149 shows but, assuming each ticket was a single individual and nobody attended multiple shows, that means that 98.2% of her social media audience never got to see her perform live.  Why do so few fan shave the opportunity to see their heroes play live?  There are many reasons:
 

• Concerts and Tours are restricted by geography, cost and time.  There are only so many concerts an artist can perform, they are logistically challenging and, because of this, there are only ever going to be so many destinations and venues an artist can perform in.  Thus, we have Concerts and Tours which focus on certain countries, certain regions and on the venues which can afford to bid highest and generate the most revenue.

• Because of this, there are a very finite number of tickets available for fans to snap up and dynamic pricing makes them very expensive, with the average ticket price across the Top 100 Tours of 2024 being $135.92.

• Also because of the limited number of performances, many fans will have to travel to attend, with transport, accommodation and sustenance making concert-going even more expensive, especially when adding in the obligatory merchandise purchases.

• Concerts aren't always the most accessible and inclusive.  Sure, most venues provide better accessibility for people with physical impairments than in days gone by, but these are still very limited in availability.  And the concert-going experience doesn't cater for for those with mental health and social anxiety challenges, who would love to see their heroes play live but perhaps the thought of being around tens of thousands of people is too much.

• There is also a massive environmental impact of delivering concerts and, in particular Tours.  It's not just artists flying from city to city, country to country.  It's the entourage, it's the execs, it's the huge sets.  It's the power required for each event.  It's the carbon footprint of fans travelling to the gig.  Many artists are environmentally conscious and will perform fewer concerts.  Some are basing their selves at a single venue for what is, essentially, a short-term 'residency', however this just means that fans have to travel from all over to see them play, so it increases the carbon footprint of fans.

​From a sporting perspective, stadium/arena concerts are a vital part of the commercial landscape, however the ability to deliver concerts is restricted because these are sports venues at the end of the day, so there are literally a handful of opportunities to open up the venue to the music industry and generate significant extra revenue streams.

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LIVE, INTERACTIVE AND PHOTOREALISTIC CONCERTS:  AS IF YOU'RE ACTUALLY THERE

The Player One XR World solves all of these problems.

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Platforms such as Fortnite and Roblox already deliver 'virtual concerts', however these are very limited.  They are:

• Stylised and very much focused on the young audience

• Pre-recorded and short (9-15 minutes)

• Lacking the energy, spontaneity and raw emotion of the concert experience

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Yet they deliver huge numbers.  Travis Scott on Fortnite was attended by 47MN fans and generated circa $50MN in revenue from digital merchandise​ alone across 5 broadcasts of a 9 minute-long, pre-recorded and stylised performance.  Imagine what they could achieve if they catered to a larger audience and captured the energy, spontaneity and emotion of a real concert?

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Player One achieves this.  Our photorealistic digital twins of stadia, arenas and venues are perfect for the music industry. 

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